OVERVIEW
MY ROLE
CHALLENGE & STRATEGY
BEFORE FLOOR PLAN
CONCEPT & BRANDING
SPATIAL SOLUTIONS
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CLIENT NEEDS
CUSTOMER JOURNEY
BESPOKE FORNITURE
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FINAL RESULT
STRATEGIC RETAIL DESIGN: ZIELINSKI & ROZEN, Barcelona
Flagship store – active
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Client: Zielinski & Rozen
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Location: Barcelona (ES)
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Area: 21 sqm
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Type: Retail / Perfume boutique
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Status: Realized and operational
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Opening year: 2023
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Lead client communication: managed the brief, revisions, and final design presentation.
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Conceptual leadership: created the overall store concept and designed all bespoke furniture and display units.
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Visual development: led the 3d modeling and visual rendering phase for client approval.
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Technical supervision: collaborated closely with the technical designer on the execution phase to ensure the concept's integrity during production.
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Transform a small 21 sqm space into a functional flagship perfumery, while ensuring a sensorial experience and maximum operational efficiency for staff.
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Create an authentic, sensorial oasis for the brand’s entry into the Barcelona market, optimizing user flows (cx) and storage/sales zones.
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The core concept is a Timeless Oasis. This vision translates the brand's heritage into a natural, calm, and enduring aesthetic that reflects its core values of authenticity, well-being, and discreet luxury. The use of aged and historically rich materials is not just a design element, but a statement of commitment to quality and permanence, creating a sense of slow luxury that contrasts with modern haste and invites contemplation and sensory refuge.
COPPER
RECLAIMED WOOD
BELGIAN BLUESTONE
DARKENED
MIRROR
PLANT WALL
ROPE
The material selection is fundamental to anchoring the oasis concept, balancing robustness, warmth, and refined details. The material selection is fundamental to anchoring the oasis concept, balancing robustness, warmth, and refined details.
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Belgian bluestone: Offers durability, a luxurious finish, and a sober atmosphere. Its dark tone evokes the depth and mineral element of the earth.
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Reclaimed wood: Symbol of authenticity and history. Its aged appearance adds warmth, texture, and grounding, instantly lending craftsmanship and character.
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Brushed copper: Used for luxury details and accents. It ages beautifully (developing a patina), creating an element of luxury that evolves.
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Moss & natural fibers: Emphasize the 'oasis' concept, adding life, freshness, and a tactile softness to the overall design.
The design successfully integrated all the client's requirements:
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Re-use the old door entrance
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Product display (accommodating required brand packaging sizes) & product storage
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Customer seating & drink area
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Product testing zones with a sink
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Checkout & packaging zones
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Project timeline:
December 2022 – January 2023
Team size: 5 Members
